PORTFOLIO
Banana Republic
Category: Case Study, Custom Created
Project: Holiday lighting package
Location: San Francisco, CA
Project Scope
During the holiday season, Banana Republic’s creative team developed a unique, visual chandelier concept that they wished to unveil in one of their high traffic store locations. They requested a partner who could bring their vision to life and make the impact during a key selling period.
Approach
In preparation of the installation, our team conducted a thorough site survey and identified key challenges. We delivered a creative concept utilizing a 30’ ceiling location that featured a spiral staircase, and developed a custom visual delivery system that would allow Banana Republic to use the system for future projects. Our engineering and production team evaluated, devised and solved the challenges by building a custom fabricated motorized display system, capable of holding 1,000 lbs. To install, we deployed two teams to hang the display system, as well as another team to assemble the light fixtures – all completed through two evenings in an effort to minimize disruption in the store.
Result
Our collaboration with Banana Republic’s design team yielded a custom display system that could support future unique, visual displays at their store.
